And then there were three.

Bank of America has joined JPMorgan and Wells Fargo & Co. in releasing an Apple Pay ad. Some industry experts have described the discounted rate banks gave to Apple as a marketing expense, and many banks have indeed touted their Apple Pay connection. But so far, we believe, just these three megabanks have launched television campaigns showing their cards used in Apple Pay transactions.

Bank of America’s has a holiday shopping theme:

JPMorgan Chase went for the cool factor with its ad, released shortly before Thanksgiving. The extended cut is below:

Wells Fargo, meanwhile, released an ad in early December, showing everyday family fun:

Who’s next, Citigroup or Capital One? The top video result for “Citibank Apple Pay” is currently a news story showing how a man was able to load his wife’s Citibank credit card onto his iPhone and use it for Apple Pay transactions without a hitch.