Northwest Bank has improved its customer acquisition and retention through personalized, automated marketing and digital offerings since implementing data-driven marketing ...

INV Fintech, Bank Innovation’s affiliate accelerator, has started accepting applications for its January 2021 cohort. INV is a marketing accelerator ...

For brands trying to make inroads with consumers, getting the firm’s message across in a clear, concise and memorable way ...

Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on ...

Ibotta, a seven-year-old cashback rewards app, has raised an undisclosed amount of Series D funding, led by Koch Disruptive Technologies, ...

A German banking app backed by billionaires Peter Thiel and Li Ka-shing is trying to woo young consumers with free ...

One of the tenets of marketing and running a business is building and maintaining trust in your company. That's because if ...

Ally Financial Inc. has a specific strategy for dealing with inappropriate comments on its social media channels -- do nothing. This ...

JPMorgan Chase released a new online ad for its digital bank Finn on Wednesday. The spot focuses on Finn's auto-saving ...

Alphabet, the parent company to Google, announced today it would ban advertising for cryptocurrency and ICOs beginning in June. On ...