First Financial Bank posts 27% increase in CDs using AI
Bank saw 35% increase in mortgage originations in four months
First Financial Bank has grown its operations and attracted new customers through implementation of an AI-driven digital assistant. The $4.8 billion FFB teamed up with AI-driven tech provider Kasisto toward the end of 2022 to launch a digital assistant, according to a Feb. 22 case study by Kasisto. The digital assistant, Gabby, can help […]
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