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Branch expansion and the role of AI

Chase chief digital officer: ‘Branch is still one of the most important trust moments in banking’

Whitney McDonaldbyWhitney McDonald
April 24, 2026
in Banking
Reading Time: 4 mins read
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Even in today’s digital world, financial institutions have not given up on their branch networks, in part because physical branches are still seen as a trust point for consumers.  In fact, 62% of consumers say the more physical locations a financial institution has, the more established and trustworthy it is perceived, according to the survey “Trust still has an address” by insights provider La […]

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