With today’s competitive market, how do businesses provide greater value to customers while growing the business? The answers may lie ...

Co-author: Gavin James With today’s competitive markets, businesses increasingly need highly tailored approaches to win and retain customers. This introduces ...

Traditional market research uses surveys to segment customers, and survey analysis helps you discover groups of customers with similar characteristics, ...

Since the Consumer Financial Protection Bureau (CFPB) first released its credit card complaint database earlier this year, the database has ...

Your business has a growing volume of customer data, but are you using it to match the right offers to ...

Thanks to everyone who tuned into our webinar: Increasing Customer Acquisition and Cross-sell with Predictive Analytics. On our website you ...

Social media has been embraced by more than just avid web users – it has become the place for the ...

Over the last couple of days, an interesting debate has surfaced on why exactly consumers have not taken to PFM. ...

Learn how you can use powerful data-driven marketing strategies that help you increase both conversion rates and customer satisfaction. Join ...

I was watching Brett King's enlightened video introducing his new book this morning, and I found myself nodding in agreement. ...