As financial institutions increasingly look to invest in digital capabilities to meet their business clients’ needs, knowing where to automate can be a challenge.  

Tech leaders from Landmark Credit Union and Mountain America Credit Union’s digital priorities within their business banking operations include:  

• Modernizing processes; 

• Leveraging data analytics; 

• Reducing and preventing fraud; 

• Building profitable relationships; and 

• Centralizing cash management.  

The $19 billion Mountain America Credit Union, for one, is “working to automate that first experience that a business would have,” with the credit union, Kyle Guest, vice president of business services at the Utah-based institution, said during an Alkami webinar on Jan. 29. This includes making account opening, online enrollment and cash management enrollment as “digital and automated as possible,” he added. 

Wisconsin-based Landmark Credit Union, meanwhile, is tapping data and analytics to ensure its business clients know what technology they have to offer, Jeff Luczak, vice president of cash management at the $6 billion credit union, said in the webinar. Using data and analytics, Landmark can review the products members are using and provide targeted solutions for them. 

Assessing digital maturity

While these credit unions already have digital roadmaps in place for business banking solutions, others are not sure where exactly to invest.

Alkami’s new Business Banking Digital Maturity Assessment tool is designed to help financial institutions narrow their options, Allison Cerra, chief marketing officer, told Bank Automation News.  

The tool provides a series of seven questions, ranks financial institutions on digital maturity and offers insights on how to invest in their digital business banking capabilities. It was derived from the tech provider’s November 2024 Business Banking Digital Maturity Model report.  

The report, published with Emerald Research Group, surveyed 150 digital decision-makers in business banking operations at U.S.-based banks and credit unions and found that the most digitally forward institutions prioritize: 

• User experience; 

• Employee productivity; and 

• Digital mindset.  

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