Gen AI to boost customer loyalty, Forrester says
JPMorgan, Citizens, U.S. Bank tap data-driven insights
Financial services providers are exploring generative AI uses for coding, customer service and document automation and FIs are looking to the evolving tech to increase customer loyalty. Banks can use gen AI to provide personalized services and data-driven offerings to deepen customer relationships, Alyson Clarke, principal analyst at think tank Forrester, told Bank Automation News. […]
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