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Gen AI to boost customer loyalty, Forrester says

JPMorgan, Citizens, U.S. Bank tap data-driven insights

Vaidik TrivedibyVaidik Trivedi
October 4, 2024
in Banking
Reading Time: 3 mins read
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Financial services providers are exploring generative AI uses for coding, customer service and document automation and FIs are looking to the evolving tech to increase customer loyalty.  Banks can use gen AI to provide personalized services and data-driven offerings to deepen customer relationships, Alyson Clarke, principal analyst at think tank Forrester, told Bank Automation News. […]

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Tags: artificial intelligence (AI)customer experiencedataForresterPremium
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