Why I’m Afraid of Money
Every week I write a short " What We're Reading" post for The Andera Blog, commenting on two to three hot ...
Tag: customer experience
The Power of a Simple Thank You
In the book, The Thank You Economy, Gary Vaynerchuk offers compelling evidence that we have entered into an entirely new business era, one ...
Top 2 best practices for customer segmentation using data mining
Traditional market research uses surveys to segment customers, and survey analysis helps you discover groups of customers with similar characteristics, ...
Customer complaints about credit card billing disputes are on the rise
Since the Consumer Financial Protection Bureau (CFPB) first released its credit card complaint database earlier this year, the database has ...
Creative Destruction and Customer Experience
One of my favorite economists is Joseph Schumpeter, a quirky Austrian American theorist who focused his work on the evolution of capitalism, ...
It’s the Little Things
Yesterday I stumbled across this talk, "Innovate with Gamification" from James Gardner: Gardner recounted his experience as the head of the innovation ...
Leveraging Big Data to turbo-charge marketing effectiveness
Your business has a growing volume of customer data, but are you using it to match the right offers to ...
Guest post: Understanding how customers really want help
On the same day I published a post on the Clientific blog about the sometimes disappointing allure of technology (Technology ...
Webinar: Increasing Customer Acquisition and Cross-sell with Predictive Analytics – Followup Q&A
Thanks to everyone who tuned into our webinar: Increasing Customer Acquisition and Cross-sell with Predictive Analytics. On our website you ...
Guest post: Social sentiment really doesn’t matter if you can’t connect it to the “Why”
Social media has been embraced by more than just avid web users – it has become the place for the ...
