Two big predictions and GoBank/Simple/Moven/Bluebird thoughts
Ron Shevlin (@rshevlin) and Jim Bruene (@netbanker) and I have been back and forth Ron’s article today on so-called NeoChecking Account ...
Tag: customer experience
Top 3 Mistakes Companies Make When Trying to Improve Customer Experience
1. They don’t see the end-to-end experience for their customers. Organizations are usually very siloed and they tend to look ...
Finding Serendipity in Big Data
Unexpected pleasantries always have a deeper impact. Like moments that surprise you as if a higher power had designed them just ...
Learning from ING Direct (Before It Vanishes)
Originally posted on blog.andera.com by Laurie McLachlan Recently, Forbes ran a story announcing that ING Direct will be ditching the electric orange ...
The Year of the Website Makeunder
Originally posted by Laurie McLachlan on blog.andera.com Only a year ago, just about every bank and credit union website looked ...
22 Industry Leaders Provide New Year’s Resolutions for Bank Marketers
This is the third installment of my financial institution marketer resolution series which I started two years ago with 'Ten ...
Why I’m Afraid of Money
Every week I write a short " What We're Reading" post for The Andera Blog, commenting on two to three hot ...
The Power of a Simple Thank You
In the book, The Thank You Economy, Gary Vaynerchuk offers compelling evidence that we have entered into an entirely new business era, one ...
Top 2 best practices for customer segmentation using data mining
Traditional market research uses surveys to segment customers, and survey analysis helps you discover groups of customers with similar characteristics, ...
Customer complaints about credit card billing disputes are on the rise
Since the Consumer Financial Protection Bureau (CFPB) first released its credit card complaint database earlier this year, the database has ...
