What’s in your wallet? (And what does your wallet say?)

Capital One is known both for its card products and the celebrities that energetically promote them. Alec Baldwin, Gordon Ramsay, Jimmy Fallon, those vikings… Samuel L. Jackson is the newest spokesman for Capital One, promoting the McLean, Va-based bank’s new cash back card, dubbed Quicksilver.

The ad mocks rewards cards that change which categories get the deepest discounts and cards that require updating every quarter to get the best rewards. Instead, Mr, Jackson says, Quicksilver gives “Unlimited 1.5% cash back on every purchase everywhere every damn day.” Well played, sir.