TEL AVIV — Mariano Belinky is arguably the Most Famous Man in Fintech Today. And not just because of his Spanish accent.

No, it’s because Business Insider made a big deal last week about how Belinky has reviewed 820 fintech startup pitches this year for the bank’s $100 million VC fund. From those pitches, Santander InnoVentures has made but five investments — that Belinky’s approval rate is about 0.6%.

So what does Belinky look for? Yesterday, at Bank Innovation Israel Belinky gave a succinct overview of his investment criteria. Call it the Most Famous Investment Standard in Fintech. (It sounds better with a Spanish accent.)