Card-linked offers company Cardlytics is set to expand its location-based offerings in 2014.

The company already facilitates targeted marketing based on location, frequency of visits, and amount spent. Cardlytics analyzes bank statement data in order to provide retailers with leads, customers with personalized offers, and banks with more engaged customers, according to SVP of client services John Brown.

The offers appear right in a customer’s online or mobile bank statement.

“Early next year, we will begin to target people based on location, for instance, living in a new city,” Brown told Bank Innovation. Cardlytics already knows where you are and where you shop, based on bank data. But its new service will present users with a map of offers all around them. The offers will still be presented within the online or mobile banking environment, with an increasing focus on mobile and realtime offers.

“Tests are actively underway with a number of banks exploring this geo-targeting approach,” Brown said. The program’s client base includes PNC Bank and Regions Bank, and perhaps most prominently, Bank of America‘s BankAmeriDeals.

The company is also focused on expanding its merchant portfolio.

With continued downward pressure on debit, Cardlytics is betting banks will look to rewards programs to increase customer engagement and drive revenue.

Brown hinted that the company’s next step will bring banks into the mobile social media space. “It’s like FourSquare, the next evolution of that,” he said.