What’s cool to you? Is it a great movie, a hip restaurant, a spanking new outfit?

To us, cool is winning. Cool is being on the game to such a degree that everyone or everything else looks slow. Like frozen maple syrup.

There’s plenty of cool in banking these days, and that’s largely because that factory of business cool, Silicon Valley, figured out a couple of years ago that cool also means money. Lots of money. And there is lots of money in banking.

As we did last year, we’ve put together a list of the 10 Coolest Brands in Banking today. Some you know. Some you might not. Some you will wonder why we put them on the list at all. But the thread that ties them together is that they are cool. Like hot syrup.

To be clear, we are not listing the “most valuable” brands or the “best” brands. We are simply identifying the brands that have the greatest cool factor today. You want to know our methodology? We don’t have any. That’s what makes the brands cool. They just “feel” cool to us. You don’t like our methodology? We welcome your suggestions. As long as they are cool.

THE COOLEST BRANDS >>>

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