It’s been one year since United Wholesale Mortgage launched its AI-powered loan officer assistant and so far the mortgage lender is seeing gains while iterating the tech to keep up with evolving broker needs. 

The virtual assistant named Mia was designed to streamline client engagement.

“The reality is, brokers are busy,” Executive Vice President and Chief Technology Officer Jason Bressler told FinAi News, noting that Mia works all day, every day. 

Since its launch, the bot has posted the following results:

• Mia can make over 100,000 concurrent calls; 

• Mia has sent nearly 3 million calls; and 

• Mia has closed over 80,000 loans. The company originated 422,120 loans in FY 2025, according to its earnings. 

“She consistently encourages borrowers, flags refinance opportunities in real time and handles critical follow-ups after closings,” Bressler said. 

Updating the tech 

Built in-house with UWM’s proprietary technology, Mia is generative AI, so it evolves autonomously, Bressler said. The company did not disclose capital spent in developing Mia. 

However, the team monitors client feedback and technical efficiencies for updates, Bressler said monitors client feedback and technical efficiencies for updates, Bressler said. 

The latest updates to Mia, announced in May, include three new on-demand call options: 

• A listing agent relationship builder; 

• Pre-qualification follow up; and 

• Mortgage review. 

Additionally, Spanish has been added to the assistant, Bressler said, adding that it was the “No. 1 request we’ve gotten from brokers.”  

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