Citizens Financial launched a new credit card suite this month on the heels of a platform revamp. 

Over the past 18 months, the $220.1 billion financial institution has moved to a new decision engine, a new credit analytics platform and a new point of sale system, Adam Boyd, head of lending at Citizens, told Bank Automation News.  

“These are areas where the bank hadn’t invested for quite a while,” Boyd said. 

The bank worked with several vendors to facilitate the tech updates, Boyd said. Citizens moved to Experian’s credit platform and selected digital platform Blend as its point-of-sale provider.

Relaunching credit card business

In 2023, the bank shifted toward relationship lending and expanded its relationship with Mastercard, Boyd said. 

“Those two factors in combination created a perfect storm for relaunching our credit card business,” he said.  

The credit card suite, launched June 12, includes four cards: 

• Citizens Amp Mastercard. Designed for those just starting their financial journey, no annual fee and access to learning tools; 

• Citizens Spring World Mastercard. Designed for customers paying down debt, no annual fee and a low APR; 

• Citizens Summit World Mastercard. Offers unlimited 3% cash back for everyday spending; and 

• Citizens SummitReserve World Elite Mastercard. A premium card for more affluent customers. Offers travel and lifestyle rewards. 

The credit card rollout started with an internal pilot, followed by a soft launch before fully going live June 12, Boyd said.  

Citizens invited 25,000 customers to digitally convert their existing credit card accounts to the new credit card products, he said.