Blockchain has yet to realize its full potential, and right now, it seems like financial institutions and technology providers aren’t rushing to push it out of its nascent, proof-of-concept stage.

When it comes to blockchain, the technology is “always interesting,” Anil Beniwal, director of engineering for online investment company Betterment, told Bank Innovation — but not quite interesting enough for the company to experiment with right now. (At FinovateSpring in Santa Clara, Calif., taking place now, blockchain was mentioned just once or twice in passing across more than 50 demos, Bank Innovation reports.)

The company is much more interested in making sure its technology is providing a robust customer experience for its customers, including consumers and businesses, and for that, the company’s roboadvisor technology works perfectly well without blockchain.

“There is an underlying roboadvisor platform that is automatically doing things like rebalancing… and automatically doing things like asset location so people can save more money on taxes in the long run,” Beniwal said. “All that, I classify as a roboadvisor that’s pervasive throughout our whole offering.”

Betterment currently has three distinct product lines at the moment, including a customer-facing investment service, a Betterment for financial advisors product, and a 401k offering. All of these utilize the company’s robo technology (Beniwal was quick to point out that the company does not actually employ artificial intelligence on its platform), as well as relying on the support of Amazon’s AWS cloud infrastructure.

Cloud technology has become pervasive in recent years in financial services, as banks lost their early reticence surrounding the infrastructure: security and privacy were two of the top reasons given for not switching, and are now two of the most cited reasons for migrating to the cloud, Phil Moyer, director, of financial services for the Americas, AWS told Bank Innovation.

“We’ll see an organization like a FINRA, for example, that will start and very quickly move 90% of their data into the AWS cloud,” Moyer said. FINRA uses the cloud platform to analyze and store a daily influx of 37 billion records, according to the company. “An organization like Capital One, they started small, they’ve been on a journey for almost 36 months now, and they started with a few applications and very quickly realized the agility, the cost-savings, the security they were getting.”

Capital One is planning to move from eight data centers to about three by the end of this year, according to AWS.

Capital One’s  position on AWS is far from unique in the industry, as the cloud has fast become the way that customers and businesses store and access their information. As well as Capital One and FINRA, AWS’s financial service clients include Intuit, Goldman Sachs, and of course, Betterment, which has been on the AWS cloud for a few years at this point, Beniwal said.

AWS launched its financial services vertical about two years ago, said Moyer, and now it works with most of the top institutions and “systemically important utilities” that service it, he said.

AWS’s position on blockchain?

“AWS is investing in blockchain through our partner ecosystem and infrastructure services,” Moyer said. “Our goal is to enable the partner ecosystem and be a great platform for companies who want to run blockchain on us, like Coinbase.”

AWS recently introduced AWS Blockchain Templates to provide a fast and easy way to create and deploy secure blockchain networks using popular open source frameworks.