Amplify Credit Union is letting customers check in on their financial health by looking at their wrists.
The Austin-based credit union, which has $950 million in assets, rolled out mobile banking via the Apple Watch earlier this month. Members check their accounts directly before making purchases and can link car loans, mortgages, investments and other products. The 60,000-member credit union hopes the service will strengthen member relationships and encourage members to use the app more regularly.
“There’s so many times when you’re making purchases or considering your financial position, and what you need is a snapshot of your balance,” said Stacy Armijo, chief experience officer at Amplify. “The fact that [members] don’t have a separate login or password was a big deal. Just flick your wrist, tap the icon and check your balance.”
Members can monitor up to 20 accounts on their Apple Watches, and they can view the past 10 transactions. For now, the service is view-only, which means customers can’t transact through their Apple watches, but the credit union said it will consider adding more features depending on how customers engage with the tool. Armijo added that Amplify doesn’t have a way to measure engagement, but the credit union is working to develop that capability.
Members can receive text alerts from Amplify, which can go to their Apple Watches if they enable the function. One of the biggest concerns, however, is walking the line between helpful and annoying, Armijo noted.
“It’s great to earn real estate on members’ phones and even better to pair that with real estate on their wrists,” Armijo said. “The more current your information is and the more handy it is to you, the better decisions you can make. That’s always a part of how we’re deploying digital technology.”
See also: Arkansas credit union taps mobile video banking to reach more customers
Amplify developed the tool with its online banking software provider Q2. The credit union tested it with about a dozen employees over the past month before launch. Despite the fact that the tool is available to all members, Armijo said the tool is so new that she views it almost as a pilot. Amplify is marketing the tool through its online banking channels, email and social media.
IBM employees founded Amplify in 1967 as IBM Texas Employees Federal Credit Union. The credit union changed its name to Amplify in 2006 and branched out beyond IBM employees. Anyone who lives, works or worships in five counties surrounding the Austin area can join.
Amplify isn’t the first financial institution to launch on Apple Watch or offer banking via wearable devices. Citibank launched its banking app for Apple Watch in 2015, as did USAA. Digital-only challenger bank Chime is also on Apple Watch.
Bob Meara, a senior analyst at Celent, said it’s unclear if banking via wearables will catch on over the long term. “Part of the challenge, of course, is the comparatively low wearables utilization,” he noted. “They’ve just not taken off like smartphones, and the most popular usage seems to be health related.”






