VeriFone Systems Inc.’s newest POS offering underscores its faith that more “intelligent” checkouts will serve as the place for merchants to score more revenue as well as strengthens its position in the mobile payments and couponing scene.

Paymedia Solutions, VeriFone’s new subscription-based service for small- to medium-sized merchants, strives to make physical checkouts more meaningful to consumers by letting merchants accept emerging alternative payments, along with traditional payments, and integrating them with digital media. The combination of payments with digital media means retailers can integrate online services like digital coupons, loyalty, location-based social media, among others, while the consumer checks out. Translation: Perhaps a card swipe will lead to a customer receiving 50% off a Yoga lesson. The goal? Create stronger customer stickiness.

VeriFone’s vision of transactions equates POS to beachfront property — hence the more advanced debut — and we’re certain this is one of many deployments that will make checkouts smarter. New York taxis are probably next to get the upgrades.

Paymedia will be available in June through the following resellers: Bankcard USA, EVO, Electronic Merchant Systems, Franchise Payment Network, Pivotal Payments, U.S. Merchant Services, U.S. Merchant Systems, Vantage Card and Veracity Payments.