Adeptra Debuts Mobile Alerts

Real-time mobile communication alerts have caught the eyes of many a banker as a feature to enhance customer service.  And today, communication provider Adeptra Inc. announced its entry into granting financial services providers another technology option in delivering those often critical customer account alerts.

MobileDirect, the name of Adeptra’s new mobile app, delivers real-time alerts to banking customers’ phones, and lets consumers take action from the notifications. Practically speaking, take fraud alerts, for example. The app lets banks ask customers whether they spent $105 at Macys on Monday and allows them to respond whether it’s a fraudulent transaction or not.

“People don’t want to be notified,” Tony McGivern, Adeptra’s CTO tells Bank Innovation. “They want to respond and react to messages they are receiving.”

Customer experience is crucial to many banks who are fighting to retain customers. McGivern, for one, believes interactive conversations are key to enhancing the customer banking experience.

MobileDirect is available as a standalone product for the rare bank that hasn’t deployed a mobile app yet. It’s also available to integrate into a bank’s existing app.

Already, Adeptra delivers voice, text and email notifications to banking customers. By building its services into a  new channel, the IT deployment possibilities widens.

“There’s a massive opportunity for a unique set of features in the mobile space,” says McGivern.