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US Bank Testing Moto 360 App

JJ HornblassbyJJ Hornblass
June 9, 2015
in All Posts
Reading Time: 1 min read
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moto-360AUSTIN, Texas — US Bank is testing a Moto 360 app that includes a unique take on wearable banking.

The app, which USB Chief Innovation Officer Dominic Venturo teased with a video during his keynote here at the Digital Banking Summit, relies solely on the color of the watch’s hands to communicate the consumer’s fiscal health, rather than on a traditional “check your account balance.” A green hand means all is well with the consumer’s finances; yellow means caution; red, not surprisingly, communicates that the consumer is overdrawn.

“Three colors on a watch face, and you are able to know how things look from a financial perspective,” Venturo said.

The Moto 360 is made by Motorola.

Venturo emphasized that the app was not available to consumers — and he did not say whether it ever would be — but he used it as an example of how wearable technology could evolve, as well as evidence of what US Bank’s innovation lab is up to.

Venturo also disclosed that USB would soon release an app called Your Community that uses mobile location capabilities to not just push relevant, “contextual” local offers, but content. Think of it as the bank version of Patch. Your Community will hit the iOS app store “any day now.”

Tags: appsiosSales & MarketingsmartwatchUS BankUSB
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