PayPal inks AI partnership with Rokt to power post-transaction ads
Collaboration will use Rokt’s AI-driven tech to deliver personalized offers to PayPal, Venmo users
PayPal is teaming up with Rokt to tap into a new frontier of digital commerce: the post-transaction moment. On Wednesday, e-commerce payments provider Rokt announced that PayPal will deploy its machine learning and AI-powered “offers” engine to serve tailored advertisements right after a payment is completed — on “Thank You” pages of PayPal and Venmo […]
