Vendor Management Considerations in an Acquisition Environment
Bank CEOs are feeling the need to prepare their banks to take on another bank – whether or not they ...
Tag: Best Practices
The 2012 GonzoBanker Awards
Let the nail-biting and hypercompetitive teeth-gnashing begin, GonzoBankers, because the 2012 GonzoBanker Awards are here for your learned consideration.
3 Key strategies for applying predictive models to improve ROI across your organization
Co-author: Gavin James With today’s competitive markets, businesses increasingly need highly tailored approaches to win and retain customers. This introduces ...
Top 2 best practices for customer segmentation using data mining
Traditional market research uses surveys to segment customers, and survey analysis helps you discover groups of customers with similar characteristics, ...
M&A Math: When 1+1 < 2
While banks can never eliminate the emotion associated with a merger or the anxiety with an integration initiative, a hefty ...
M&A Math: When 1+1 < 2
While banks can never eliminate the emotion associated with a merger or the anxiety with an integration initiative, a hefty ...
Guest post: Social sentiment really doesn’t matter if you can’t connect it to the “Why”
Social media has been embraced by more than just avid web users – it has become the place for the ...
Union Bank Lets Applicants Build Their Own Checking Accounts (Updated)
Original post by Laurie McLachlan on blog.andera.com. I stumbled across Union Bank's website today. As a financial services marketer, I'm always interested ...
The Good, The Bad, and The Ugly at Bank of America
Bank of America just implemented a new online application process. For a while, they were forcing applicants to print out ...
The Real Bank 2.0: Preparing for the Future of Banking the Gonzo Way
If in two years’ time, the senior management table lacks representation from Innovation, Channels, and Payments/Analytics, you won’t be prepared ...
