Big Data Provides Big Opportunity for Bank Loyalty
In a new regulatory environment, banks are faced with changing the foundation of rewards programs that were previously funded by ...
Tag: bank marketing
Banks and Credit Unions Focusing on Onboarding to Build Revenues
There has never been so much pressure on financial institutions to maximize the revenue and relationship potential of each customer. ...
Banks and Credit Union Marketers Taking Different Paths in 2012
According to a Rand Corporation research study, consumers usually select a financial institution based on convenience of branches, convenience of ATMs ...
State of Bank and Credit Union Marketing 2012
Today's bank and credit union marketers are facing a period of big data, increasing devices and more communication channels than ...
10 Resolutions Bank Marketers Can’t Ignore in 2012
2011 was year that many bankers, and especially bank marketers would love to forget. Not only was focus diverted by ...
100 Years Later, Marketers Still Have Difficulty Measuring Up
At the turn of the last century, store merchant John Wanamaker stated, "Half the money I spend on advertising is ...
Bank Marketers Face Challenging Times With Great Opportunity
After two years of responding to government intervention into the revenue structure of financial organizations, bank marketers are now faced ...
As Channel Proliferation Increases, Consumers Still Prefer and Trust Direct Mail for Financial Services Communication
According to a just released consumer channel preference study from marketing services firm Epsilon entitled, The Formula for Success: Preference ...
Benefits of Social Media Sign-In Must Offset Privacy Concerns
One of the most important yet tedious components of opening a new account account at a bank is completing the ...
Banking Industry Leaders Discuss Findings of Intuit Financial Management Survey
In conjunction with the release of Intuit Financial Services' 4th Annual Financial Management Survey, Banking.com hosted a Twitter Town Hall ...
