Ally Bank CEO’s First Words to Public: ‘Thank You’
Diane Morais became president and CEO of Ally Bank last March. Her first public words to customers: "Thank you." Ally ...
Tag: bank marketing
Hot Hashtag: TD’s #BankHuman 3.0
A still from TD Bank's initial "Bank Human" TV campaign This week we're looking at an upcoming Twitter campaign that ...
Top 5 Reasons to Read Ron Shevlin’s New(ish) Book
In a sense, if you've been reading Ron Shevlin's Snarketing 2.0 blog, now part of The Financial Brand, you have ...
Capital One Ramps Up March Madness Marketing [VIDEO]
Capital One Financial Corp. is a major sponsor of March Madness again this year, along with Hershey and Coca-Cola, among others, and ...
Ally Unveils New Ad Campaign — Prepare to Laugh Your A** Off [VIDEO]
Ally Bank released two ads today as part of its new marketing campaign, called "facts of life." The ads are ...
Funding Circle Plays the Anti-Bank [VIDEO]
At least a dozen times during its advertisement (see below) Funding Circle, which has apparently increased its UK TV advertising recently, emphasizes ...
Sneak Peek: Capital One’s New Apple Pay TV Spot
Capital One's got skin in the Apple Pay game -- pigskin, that is. We related, back on Dec. 18, that ...
Is There Any Pop in Popup Banks?
TD Bank's New Mobile Bank TD Bank has started to hit the road. The bank a few weeks ago unveiled ...
Citigold Offers ‘Special Edition Doughnuts’
Who doesn't want a "special edition doughnut"? Citigold, Citibank's premium banking product, is offering "special edition doughnuts" to Hong Kong ...
Wells Fargo Launches Online Magazine to Communicate with Customers
Wells Fargo launched an online magazine today. The San Francisco-based bank has gathered stories of customer struggles and successes from ...
