American Express, Purveyors of Products for All
Marketing is a funny thing. For most companies, marketing to just one customer segment is hard enough. Try marketing to ...
Tag: American Express
Plastic Gets Hot Again as Card Purchases Increase 5%
U.S. consumers appear to like plastic again. Last year, spending with credit, debit and prepaid cards by U.S. consumers increased ...
American Express Members Can Tweet to Make Purchases
You can now cash in on your Twitter feed. American Express introduced Amex Sync on Twitter Monday, which allows for limited payments ...
GoBank Holding Off on Mobile Payments Until Apple and Walmart Commit to a Standard
Green Dot CEO Steven Streit indicated that GoBank, Green Dot's checking account product, would not move forward in mobile payments ...
Bluebird Will Offer Checking to Customers
Bluebird, the novel American Express-Walmart joint venture, will soon offer its customers the ability to write checks from their accounts, ...
Top 10 Celebrity Bank Spokespeople
Socrates once said, "Fame is the perfume of heroic deads." Well, in modern marketing, fame's "perfume" sells products. Last August, ...
11 Best Banking Ads of 2012
Welcome to the 2012 edition of the Best Bank Ads/Videos of the Year. There have been many banking ads aired ...
How FIS Bagged Bluebird with Its InstantFunds Mobile Technology — and Its Data on the Underbanked
Chances are if you've cashed a check recently, you've worked with banking and payments technology provider FIS. The Jacksonville, Fla.-based ...
Fifth Third Launches Reloadable Prepaid Card, Access 360°
Fifth Third Bank announced the launch of a reloadable prepaid card product, Access 360°, this week. Banks are hurrying to launch ...
Bluebird’s First TV Spot
FinAi News reported last week that ads for Bluebird, the prepaid product jointly offered by Walmart and American Express, would ...
