Artificial intelligence company OpenAI has acquired Roi, a startup focused on using AI to personalize investing.

Founded to make investing more accessible, Roi built tools that deliver real-time, individualized financial insights and education, according this week’s Roi announcement. The company said the acquisition marks a milestone in its mission to bring personalization to software broadly, not just finance.

As part of the deal, Roi will wind down operations this month, with its final day of service set for Oct. 15. The company said it plans to work with OpenAI to develop a new generation of adaptive, personalized software experiences.

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