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Building consumer confidence in AI at banks

85% of consumers say confidence in AI would grow with at least one guardrail in place

Whitney McDonaldbyWhitney McDonald
April 1, 2026
in Strategy
Reading Time: 3 mins read
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Trust, transparency and guardrails are key to building confidence around AI application at financial institutions.  That’s what TD Bank’s U.S. AI Insights Report, released March 31, found.  “Our survey reveals that 85% of consumers say their confidence in how banks use AI would be increased if we implemented just one guardrail,” Ted Paris, head of analytics, intelligence and AI at TD Bank U.S., told FinAi News, citing the […]

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