The new campaign for JPMorgan Chase’s prepaid Liquid card highlights social media and the use of mobile phones. The campaign, four videos from which were made available on YouTube last week, features photos on a social media site viewed on a mobile phone, and also highlights Chase’s extensive ATM network where Liquid cards can be reloaded for free. One video features a microbusiness owner, a dogwalker, depositing cash and checks at an outdoor ATM. She even gets a wave from a helpful branch banker.

Standing at an ATM outside a branch is as close as the young people targeted by this campaign are likely to get to a branch employee!

The videos are part of a broader marketing campaign called “So You Can,” which is a reflection of how Chase customers — and of course, the banking experience — have changed. The idea is to present a more holistic overall approach, rather than product-driven one, according to a Chase representative.

The campaign launched May 6 and will be rolling out throughout the summer. The Chase Liquid spots are due to hit the airwaves in about a week.

Another focus of the campaign is Chase’s “social customer service,” the Twitter branch of which was recently honored by the Webby Awards. Interestingly, social customer service was in action today on the videos themselves. One video has an interaction in the comments section featuring a customer complaint and a customer service response that took place within the hour this post went live.

Prepaid purchases are expected to top $150 billion this year.