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Some Credit Unions Turn to Blockchain to Improve Customer Experience

Tatjana KulkarnibyTatjana Kulkarni
March 18, 2019
in Payments, Risk & Security
Reading Time: 3 mins read
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Eight large U.S. credit unions are testing a blockchain-based digital credential system in different pilots ranging from mobile banking to voice banking and even call centers to improve customer experience, Bank Innovation has learned.

This blockchain-based digital credential system is called MyCUID. It was created and issued by CULedger, a credit union service organization (CUSO) established last year to explore distributed ledger technology (DLT) applications for credit unions worldwide.

“We have 27 credit unions right now that are direct investors,” Julie Esser, chief experience officer at CULedger told Bank Innovation. “And 30 more are indirect investors.”

Esser declined to disclose the names of the eight CUs piloting the system. CULedger has raised $10 million in funding to date from its CU investors, according to its website.

At CULedger, Esser describes her role as being “all about the customer experience and how CUs can use DLT to give their customers a superior experience.”

The organization is currently focused on using DLT in three key areas, Esser explained. These areas are digital credentials for authentication, security and customer service; smart contracts for improving lending experiences, credit scoring and onboarding processes; and, lastly, digital value where DLT can be used for creating new types of rewards and loyalty programs.

So far, CULedger has focused on the first area of digital credentials through its MyCUID. To further its development of this initiative, CULedger announced a major partnership IBM last week.

Dan Gisolfi, CTO of IBM’s Trusted Identity platform, said that IBM along with CULedger will create a “permissioned blockchain network that will allow credit unions to share services.” These services will include identification authentication, regulatory compliance around know-your-customer (KYC) as well as services related to lending and payments.

“CULedger has a strong interest in IBM’s KYC offerings,” Esser said. “KYC is a huge compliance burden for CUs. And it’s not just about knowing your customer, but knowing your employees, and your suppliers.”

Also Read: Blockchain, Not APIs, Is Key to Faster Payments, Report Says

Blockchain, due to its decentralized nature, can help FIs with cutting costs, and improving efficiencies around KYC, Gisolfi explained.

According to a recent KPMG report, “the immutability and transparency of blockchain provides a streamlined way for financial institutions to gain swift and secure access to clean and up-to-date customer data. This results in greater operational efficiency, increased trust between institutions and reduction of labor-intensive data gathering, processing time and costs.”
And, of course, it’s not just the credit unions. Banks have been exploring the potential of blockchain for the past few years. Major banks like HSBC Bank and Bank of America have talked openly about exploring blockchain’s applications, not just in KYC, but areas like payments and trade finance as well.
More recently, JPMorgan Chase announced its cryptocurrency JPM Coin to modernize its corporate payments, while just last month South Africa’s Standard Bank announced that it was preparing to go live with its private permissioned blockchain payment system for overseas foreign exchange trades later this year.

As for CULedger’s blockchain network, initial services will be available to credit unions in the second half of 2019, Esser told Bank Innovation. 

Tags: BlockchainBlockchaincredit unionCredit Unionsdistributed ledger technologyExclusiveIBMPremium
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