Plenti Branding Ramps Up as AT&T Ad Runs During NBA Finals [VIDEO]
The Plenti nationwide advertising campaign, which kicked off last month, hit high gear last night when AT&T used its spots during the NBA Finals for the rewards program.
The Plenti rewards program, administered by American Express, officially kicked off on May 4.
Generally, the ads center on the idea that users can earn points while doing, well, nothing. One of the ads, called “Couch Potato,” was made by BBDO North America, and plays up the fact that Plenti points can be earned while “couch potato-ing.”
Here are the ads:
The ads follow Rite Aid’s campaign, which started earlier. Here’s the Rite Aid ad:
The Plenti rewards program allows consumers to earn and redeem points at Rite Aid, Macy’s, AT&T, ExxonMobil, Nationwide, Direct Energy, Hulu and Enterprise Rent-a-Car. According to Ad Age, “ExxonMobil will push the program this summer. And Macy’s is infusing Plenti into existing messaging including in-store signage, TV, digital and social, as well as upcoming events like the ‘Great American Summer Sale,’ when shoppers will earn double Plenti points.”
