Not going it alone is PayPal‘s new mantra, and Revel is the newest company to join forces with the eBay subsidiary as it dives deeper into retail.

Revel Systems is a provider of cloud-based iPad point-of-sale software. Custom solutions are offered for a variety of merchants, from food truck vendors to movie theaters to live events. Revel works with real-world vendors Dairy Queen and Popeyes, among others.

With the PayPal integration, Revel is widening its reach considerably.

PayPal’s move to brick-and-mortar is well documented. The San Jose-based payments company recently announced its use of pre-ordering (and thereby skipping the line) using Payment Code, a QR code scanned at the POS, as well as its Beacon system for messaging customers and enabling transactions in-store. PayPal also teamed up with device maker NCR. All of this looks like an attack on Square, but PayPal told Bank Innovation recently that it is looking at larger prospects than the typical Square merchant.

The move brings PayPal into still more POS environments, where its goal is ubiquity, or as near as it can muster, and gives Revel customers a new way to pay. PayPal already has several high-profile POS integrations at merchants such as Home Depot and payments trailblazer Jamba Juice.

Revel also incorporates LevelUp and payment processors First Data and Heartland Payments into its software. The company doesn’t stop at the POS, providing back-end analytics and CRM functionality to its clients as well.