There are more companies advertising financial services during Super Bowl 50 than companies advertising beer.

Ok, that may be because Budweiser bought the exclusive “beer rights” to the game, and there may be more Budweiser ads in total than financial services ads, but, still, this year marks a step up from the previous year. Last year, there were just four financial services ads — three insurers and Turbotax.

This year there are six, which is third among all industries, behind only food & beverage (15) and automotive (8). Three of them are from Intuit, which also aired an ad last year for QuickBooks. This year’s financial services ads are:

• Intuit
• TurboTax (an Intuit company)
• PayPal
• Suntrust
• SoFi
• Quicken Loans (also an Intuit product)

Watch the ads — or most of them, anyway — below:

Intuit‘s QuickBooks presents an ad for a small business, Death Wish Coffee

TurboTax‘s ad for the big day is still under wraps.

PayPal‘s ad promotes the payment company as “New Money.”

SunTrust chose the ad spot immediately before the two-minute warning to tease its On Up platform.

SoFi promotes its new personal loan offering, also being sold through direct mail.

Quicken Loans offers a new take on mortgages.