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Facebook’s Payments Revenue Soars 42%

Jake MartinbyJake Martin
January 31, 2019
in Payments, Risk & Security
Reading Time: 2 mins read
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Payments revenue at Facebook is up — way up.

The company’s “payments and other fees” category banked a record $274 million in the fourth quarter of 2018, compared with $193 million in the same quarter of 2017, marking a nearly 42% increase.

Although payments revenue for the quarter still paled in comparison to the company’s quarterly advertising revenue of $16.6 billion, which accounted for 93% of overall revenue, the year-over-year growth is undeniably huge.

Sales of virtual reality headset Oculus Go and the launch of Portal, a voice-activated smart camera with a touchscreen display, contributed to much of the revenue growth in payments for the quarter, CFO David Wehner said during Facebook’s earnings call Wednesday.

CEO Mark Zuckerberg said the company plans to roll out payments on Facebook-owned messaging app WhatsApp in “some more countries,” but there was little elaboration.

Also see: Facebook Is Said to Develop Stablecoin for WhatsApp Transfers

Moreover, the company’s plans to integrate WhatsApp, Instagram and Messenger may be “a 2020 thing or beyond,” Zuckerberg said. He also expressed interest in making the services more secure through end-to-end encryption.

“There’s a lot of questions there that we need to work through,” he said. “So we’re working through this in a deliberative way. And I wouldn’t expect anything here to launch soon, but this is definitely something that we’re thinking about and that I think will improve the user experience.”

Asked during the earnings call what Facebook sees as the future opportunity in payments, COO and Director Sheryl Sandberg replied:

“Our approach to monetization anywhere is always very cautious and we are very — moving very slowly on Messenger, where we remain primarily focused on consumer growth and engagement. Our real focus has been on the organic connections between businesses and consumers, where this is a really strong channel for customer service.”

She said there are now 10 billion messages, including a lot of automated messages, being sent between people and businesses every month.

“We continue to make progress with monetization,” she added.

Overall, a slew of ongoing controversies didn’t hold the social networking giant from posting about $1 billion more in profits than any previous quarter, as the company also beat fourth-quarter earnings and revenue expectations. Shares in the company were up about 13% as of 11:15 a.m. Thursday.

Join us for Bank Innovation Ignite 2019 on March 11-12 at the Hyatt Olive 8, Seattle. Early registration ends this Friday, February 1st at midnight. Register here to secure the lowest possible rate!

Tags: earningsExclusiveFacebookMobile PaymentsPremiumSales & MarketingWhatsApp
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