Venmo, a social person-to-person payments service, has become a verb. Members of New York’s improv comedy scene, accustomed to (small) informal payments for impromptu performances, have turned en masse to Venmo to settle up. A performer is owed $50 for a quick video shot in Washington Square Park? “Just Venmo it,” he’ll say.

Venmo launched in 2009 and was picked up for the bargain price of $26.2 million by Braintree in August 2012. Braintree was then bought by PayPal a year later for $800 million, making Venmo a PayPal company. It has maintained a distinct brand, however, as shown by its ongoing campaign in New York City featuring an employee named Lucas.

To use Venmo, users send money as they would with any P2P service, but then have the option of attaching a tweet-length comment or message along with it. Users can then watch the messages of their Venmo-using friends flow by on a Twitter-esque feed. Sarcasm and irony feature heavily, as might be expected.

So the next time you need to send money? You might just Venmo it. That’s what Lucas does.

The Coolest Brands Introduction | The next brand

Learn more about what’s next in banking at Bank Innovation 2014 on March 3-4 in Seattle. Request an invitation here.