West Michigan Credit Union announced today it has selected Scienaptic AI to automate credit decisioning and expand access to credit.
“Implementing Scienaptic AI will enable us to honor our roots while modernizing our future,” Chief Executive Joe Heintskill stated in a release. “It will allow us to see the person behind the application and unlock their true creditworthiness.” The $450 million credit union is based in Grand Rapids, Mich.
“With the help of our AI platform, WMCU will ensure that their credit decisions are not only faster and more accurate but also aligned with their culture of supporting the diverse needs of their branch communities,” Patrick McElhenie, chief growth officer at Scienaptic AI, said in the release.






