TD Bank says gen AI-driven platform boosts cross-selling by up to 30%
Bank developed TD AI Prism platform internally
TD Bank has deployed gen AI-driven platform TD AI Prism to predict consumer needs and provide them with solutions proactively. The $1.2 trillion bank’s marketing teams use the platform to predict what retail products and services clients might need so it can target communications for them, such as identifying consumers looking for a mortgage, Sumee Seetharaman, head of AI and machine learning, told FinAi News. “Traditional predictive AI models can only typically perform a single task. We’ve had success with them in the past, but they’re inefficient,” Seetharaman said. “Each time […]
Already subscribed? Log in
