Digital bank SoFi is launching a host of new products focused on lending, money management and investing. In the second quarter, the company launched SoFi Coach, a gen AI-driven smart financial guide tool that helps customers better understand their financial standing and guides financial planning, according to the company’s Q2 earnings reports published today. SoFi Coach is powered by data from 12,000 connected financial institutions and 6.5 billion transactions to provide tailored financial suggestions, according to SoFi’s earnings report. The tool has handled nearly 500,000 conversations with more than 90% positive feedback since its launch on June 2, the report stated. More […]






