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How Red Rocks Credit Union customers prompt innovation

Credit union surveyed 300 Colorado residents in July

Whitney McDonaldbyWhitney McDonald
August 18, 2025
in Banking
Reading Time: 3 mins read
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Red Rocks Credit Union is looking to consumer feedback before adding to its product set.  “A lot of times, what we’re guilty of doing [in the industry] is assuming we know the needs of the consumer, rather than simply listening to and asking them what their needs are,” Chief Executive Darius Wise told Bank Automation […]

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Tags: artificial intelligence (AI)credit unionPremiumsurvey
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