Industry leading direct marketing strategist and business developer, specializing in creating innovative, multichannel solutions that drive revenue through acquisition, engagement, expanding share of wallet and retention. Successfully launched new products and services as well as built and reinforced existing products and brands. I believe that any marketing challenge is best met head on with focus, enthusiasm, teamwork and an open mind.

As a frequent industry speaker, author and recognized authority on measured media, I work with clients and key marketing executives in trying to use customer and prospect insight to drive bottom line results.

Specialties
Expertise includes new customer acquisition, relationship activation, customer lifecycle marketing (CRM), multichannel integration, new brand and product launches, win-back and retention strategies and new agency business development.

Industry experience includes top 20 financial services as well as Fortune 100 retail, hospitality and B2B marketing (in US and Canada).