SAN DIEGO — I’ve been on tradeshow tour for the last couple of weeks. Golf balls, chocolate bars, band-aids and tote bags have been my MO while navigating many a booth, making it tricky to distinguish one vendor physically from the next. But that changed last week. Though sponsorship opportunities at such events tend to be somewhat generic, one stood out from the pack that I feel compelled to alert Bank Innovation members to.

Yes, oh yes, the Electronic Transactions Association’s event brought some flavor to the expo scene by allowing vendors to participate as “Hangover Breakfast Sponsors.” Cheers to that.