Amex’ visionary Dan Schulman is marshaling that giant to embrace financial inclusion in very real ways, not just a philanthropic or PR side show.  On the PR side, though, they have partnered with the guys behind Inconvenient Truth and Waiting for Superman (Jeff Skoll’s Participant Media), to create a short documentary on the Emerging Middle Class, or the underbanked.  Here’s a trailer that was released at SXSW last week.  Sadly for them, I’m in it.  If these two minutes are a preview of the full piece, it will cast a new narrative on our industry – not just about the need, but also about the groundswell of new solutions that are both profitable businesses and which provide short- and long-term value to customers who currently suffer from a vicious cycle of money. What do you think?