Backbase, the leader in Bank 2.0 portal solutions, has hired Herber de Ruijter to lead its North American operations. De Ruijter joins Backbase from SDL Tridion where for the last five years he was VP of Professional Services and helped build Tridion’s North American business.

Backbase, the leader in Bank 2.0 portal solutions,  has hired Herber de Ruijter to lead its North American operations. De Ruijter joins Backbase from SDL Tridion where for the last five years he was VP of Professional Services and helped build Tridion’s North American business. Prior to SDL Tridion, De Ruijter led several recognized Web Integrators and business units at European System Integrators. He has worked with Web strategy, Web content management, website globalization and user experience design. 

“We are pleased to welcome Herber to the team. His strong track record of success will be a major asset as we expand our North American business and continue to drive innovation and work to meet customer’s needs,” said Jouk Pleiter, Backbase CEO.

De Ruijter said of the appointment: “I am very excited to be joining Backbase. With its Bank 2.0 software for the financial industry it has created an important and cost-effective bridge between the inefficient legacy systems saddling many financials and the new, more customer-focused, technology of today.”

Backbase’s Bank 2.0 Portal is a modern platform based on user experience that helps companies to compose truly customer-centric dialogs, and enables them to combine content, data and functionality from different underlying systems within a fresher, more user-centric, presentation. It empowers financials to manage, and optimize, their online customer interactions with less IT support. This means faster time to market.

About Backbase

Backbase delivers next-generation enterprise portal software with powerful Web 2.0 functionality to increase revenue and acquire and retain customers. Our customer-centric design philosophy enables our customers to drive self-service, fuel online revenues and turn their online channel into a true Customer Experience Platform. 

Our flagship product, Backbase Portal, offers a new, user experience layer on top of existing systems, and links people to the vital information and resources they need. It unites isolated content and applications to create a seamless, online experience without the need to change underlying infrastructure and IT systems. An efficient design enables companies to create high-quality portals that empower e-business professionals to manage, and optimize, their online customer interactions with less IT support. This means faster time to market for new business requirements.

Global 2000 enterprises such as ABN Amro, AIG, Al Rajhi Bank, Barclays, Bank of America, BT, General Motors, ING, KPN, Motorola, NXP, Philips, UBS and Visa, use Backbase technology to create personalized customer experiences.

Backbase was founded in 2003 and is privately funded with operations in New York and Amsterdam.