Get ‘em hooked.

That’s the objective of any company’s product, and a common strategy to do that is letting clients dabble with an aspect of an offering. And today, mobile banking vendor mFoundry Inc. announced it is giving “all banks and credit unions” the power to buy a part of its mobile banking capabilities by debuting mDeposit Express, a standalone remote deposit capture (RDC) service.

For banks lacking mobile strategies, the offering grants them the ability to try out RDC, without the stress of committing to more. The perks of deploying this technology range from transportation cost savings to improved customer satisfaction, among other benefits. However, the vendor’s release also makes sure to emphasize how RDC standalone buyers can easily upgrade to more robust mobile products, suggesting RDC is the gateway to deeper mobile banking deployments. Even the release’s tag line reads: Standalone Mobile Deposit Solution Helps Banks Deploy Quickly, While Providing a Streamlined Migration Path to Multi-Mode Mobile Banking. 

Will this new service drive the mobile banking addiction? Maybe. And already, more than 275 financial institutions use mFoundry, which was founded in 2004, so it’s got a hefty customer base through which to deploy the new offering.