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INNOVATION: Sun Life Gets $26M Branding Bang at the Super Bowl

JJ HornblassbyJJ Hornblass
February 8, 2010
in Archive
Reading Time: 1 min read
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How much branding value did Sun Life Financial get from last night’s Super Bowl from its stadium naming rights?

Try $26 million, according to an analysis. And to answer your next question, Sun Life will pay $25 million to $30 million for the right to have the Miami Dolphins’s stadium named after the company.
The company led all other sponsors in media value for mentions during the big game, with 68 separate sequences, including verbal, on-screen text, and stadium signage, according to FrontRow-Marketing.com.
In other words, Sun Life scored.
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