Change is coming — financial services firms are making sure of it.

The majority of FIs will be accelerating investments into “change,” according to a survey released last week by Accenture. The top three areas FIs will be targeting are cost control/efficiency, better customer service, and of course, new digital technologies.

About 40% of FIs are currently putting a “significant” amount of resources into new digital technologies, the study of approximately 800 global financial services professionals found.

About 60% of financial professionals expect investment in digital technologies to increase within the next 12 months, according to the study, while a little over 30% of respondents expect the current investment amount in this category to be “maintained.”

Almost 60% of respondents also expect investments towards better customer service to increase, Accenture found.

Take a look at the full study here.