Sironi’s hot off the press elevator pitch as a global thought leader, is

“I sell the finest FinTech Furniture, FinTech Fashion and FinTech Food”

Extract from FinTech #Furniture, #Fashion and #Food

George Orwell said that “one would write a book only if driven by a demon whom one can neither resist nor understand”.

Paolo Sironi, is an Italian, driven by demons that lead him to start companies, to write books, and earn thought leadership roles in wealth management.

Wiley, a unique publishing house more than 200 yrs old, has traditionally had a significant presence in finance starting from academia and bridging over to practitioners, the Street, all the way to the “hoi polloi” through the Dummies series.

I am a Wiley published author myself, through two publications around Fixed income markets under the Frank Fabozzi series. Voila, my endorsement on the cover of this book Fintech Innovation: from Robo-Advisors to Goal Based Investing and Gamification

What is Paolo Sironi’s goal, with the publication of this book?

As the puck is moving in the Investing world, Sironi identifies the direction that it should be heading to. He aims first to take the pulse of the industry and then offer a holistic solution of Investing as a service, that should become the norm.

Taking the pulse

• Robo-Advisors that are neither Robos, nor Advisors. Had you realized that? And if so, what is wrong with it? Are startups incorrectly positioned and/or are incumebnts with robo solutions mis-using them?
• Customers are pushing the transformation. We got, we know it but have we correctly identified the sources? Is it from Gen X, Y, Z or the HENRYs? Believe me, it does matter.
• The service providers, the suppliers, are reacting! Love this chapter (Ch. 3 in Part II) because with 8 visuals you can capture the investment management industry through Sironi’s chosen filters. It all started back in the Italian Renaissance anyway. Where are we at now? Who is supplying these services? Through which “venues” and how have the customers been “segregated”? What are the products and how are they currently allocated and consumed?

Delivering value in Investing

Sironi is pushing the envelope on what can and needs to be done to get the Customer Value of Financial Services engine working in the current era. His proposition is the implementation of Goal-Based investing (GBI).

• What is Goal-Based investing? If you don’t know the three main reasons it hasn’t (yet) been accepted in the mainstream, you have to read Ch. 6. This ties into why MPT (Modern Portfolio Theory) isn’t actually reflected in portfolio allocations.
• What is the MPT 2.0 version? Sironi presents the Probabilistic Scenario Optimization (PSO) framework.
• How does a Goal-Based Investment reporting look like? Forget about expected returns and volatility tables and graphs! Do you want to know which goals you reached as a function of current performance? And in addition, what is the probability of reaching your future goals as a function of the performance of each (and all) asset?
• How can we address effectively the behavioral issues around money? Dear suppliers of investing services (Financial advisors, Brokers, Online Trading platforms, and Robo-advisors) shift from product marketing strategies to designing a financial gamification platform that isn’t simply some rebate or reward.

The conversation around the book Fintech Innovation: from Robo-Advisors to Goal Based Investing and Gamification can continue on the Fintech Genome. A review of a book can never replace reading the book. A conversation about the book, after reading it, is the reward for the author and the vlaue for the audience.

Daily Fintech Advisers provides strategic consulting to organizations with business and investment interests in Fintech & operates the Fintech Genome P2P Knowledge Network.  Efi Pylarinou is a Digital Wealth Management thought leader.