As it did last year, American Express was the top brand in financial services in 2010.

According to our analysis of the annual ranking of the top 1000 global brands by Corebrand, American Express topped all comers among financial services brands. Interestingly (or disturbingly, depending on your perspective), Corebrand continues to rank brands that are no longer in active use, so Lehman Brothers, Bear Stearns and Countrywide Financial remain on the brand consultancy’s list. We see this as negative of the tally. Well, no one is perfect, right?

The list: 

1. American Express
2. Visa
3. MasterCard
4. Charles Schwab
5. Allstate
6. Bank of America Corp.
7. New York Stock Exchange (NYSE)
8. Morgan Stanley
9. Merrill Lynch
10. AFLAC
11. Aetna
12. H&R Block
13. J.P. Morgan Chase & Co.
14. Capital One Financial
15. NASDAQ
16. Bank One
17. GMAC
18. Brink’s
19. Bank of New York Mellon Corp.
20. Bloomberg
21. State Farm Insurance Cos.
22. Wachovia Corp.
23. Wells Fargo
24. Transamerica
25. Citigroup
26. John Hancock
27. Fidelity National Financial
28. E*Trade
29. MetLife
30. Prudential Financial
31. TD Ameritrade
32. Paychex
33. Nationwide
34. Fidelity National Information Services
35. Ernst & Young
36. Goldman Sachs Group
37. TSX Group (Toronto Stock Exchange)
38. Citizens Financial
39. New York Life Insurance
40. Fannie Mae
41. Sovereign Bancorp
42. Equifax
43. Intuit
44. CIT Group
45. Marshall & Ilsley Corp.
46. Freddie Mac
47. Bear Stearns
48. Ameriprise Financial
49. Kemper Insurance
50. Travelers Cos.
51. SLM
52. Fifth Third Bancorp
53. Liberty Mutual Insurance Group
54. U.S. Bancorp
55. Marsh & McLennan
56. Hartford Financial Services
57. ING
58. Safeco
59. BlackRock
60. SunTrust Banks
61. UBS
62. Washington Mutual
63. NCR
64. Lehman Brothers Holdings
65. American International Group
66. Guardian Life Ins. Co. of America
67. Countrywide Financial
68. Deloitte & Touche
69. Legg Mason
70. Northwestern Mutual
71. First American Corp.
72. Massachusetts Mutual Life Insurance
73. Janus Capital
74. Diebold
75. National City Corp.
76. Pacific Life
77. American Family Insurance Group
78. Assurant
79. United Services Automobile Assn.
80. American Funds Group
81. Lincoln National
82. BB&T Corp.
83. Auto-Owners Insurance
84. First Data
85. PNC Financial Services Group
86. Principal Financial
87. Northern Trust Corp.
88. Genworth Financial
89. State Street Corp.
90. Fiserv
91. KeyCorp
92. Temple-Inland
93. Erie Insurance Group
94. SunGard Data Systems
95. Western & Southern Financial Group
96. Regions Financial
97. TIAA-CREF
98. Franklin Resources
99. AXA
100. Thrivent Financial for Lutherans