Credits unions tapping Dublin-based fintech Pulsate for mobile solutions see a return on investment with a major uptick in funded loans, engagement and transactions. 

It is imperative that “community financial institutions [are equipped with] the tools they need to not just survive in this digital-first world, but be competitive,” Sarah Martin, chief executive of mobile banking platform Pulsate, told Bank Automation News. 

Missouri-based Infuze Credit Union is the latest financial institution to join Pulsate’s 300 U.S.-based community bank and credit union clients looking to leverage mobile solutions, Martin said. 

The $350 million Infuze announced Sept. 24 that it will use Pulsate’s technology to expand its digital offerings and target mobile-first users, Martin said. 

“I think that’s a really important reason why our FIs choose us, including Infuze,” Martin said. 

Pulsate will integrate with the credit union via digital banking service provider Q2’s digital banking platform, Martin said. When ready to integrate, Infuze has agreed to a two-week testing period before Pulsate’s tech is fully deployed. 

Pulsate integrated its offerings with Q2 in 2023 to allow Q2 clients access to Pulsate’s digital and mobile banking capabilities, according to a 2023 Pulsate release. 

Increasing mobile adoption 

Twenty-eight percent of consumers access banking solutions through mobile apps, Martin said.  

Before the selecting Pulsate, Infuze’s mobile communications included text messages, according to a company release Sept. 24. With Pulsate’s platform, the credit union will be able to generate push notifications and in-app messages to improve data accuracy and personalized messaging, Martin said. 

The technology offers “a scrollable, dynamic feed which responds to the user,” Martin said. Each client will have a unique feed based on their needs. 

The above video demonstrates Pulsate’s mobile technology through its scrollable feed. (Courtesy/Pulsate)

Calculating returns 

Martin told BAN that bank and credit union clients using Pulsate’s mobile solutions have reported significant returns. Some of the wins include: 

• $1.9 billion Clearview Federal Credit Union posted a 68% increase in card transactions over one month; 

• $715 million Neighborhood Credit Union reported a 255% increase in signups for credit score solutions since selecting the tech provider; and 

• $437 million Credit Union of New Jersey has opened 103 certificate of deposit accounts this year totaling $3.5 million.  

“This digital outreach and retargeting, it’s really being there where [customers want their banks to be] serving them digitally, but also giving them that extra little piece of care and attention by empowering the frontline staff,” Martin said.