Fintech and change kind of go hand in hand like peanut butter and jelly, only in this case it’s more like peanut butter and peanut butter—yeah, I’m stretching this analogy, but the point is the two are so closely related they are essentially the same.

According to data by Hashtracking, #market has reached around a million people, which is not as strange as it sounds when one considers the amount of change capital markets have gone through recently—especially when you’re talking about fintech.

Fintechs drive change in the banking world, and reports are showing that the Old and New Guard collaborating is now an old story: nimble startup combined with the resources of an incumbent bank equals endless possibility; you know the drill. This trend is no longer really a trend, but the next stage in banking.

“We weren’t too surprised by the results of the survey; we’re very much aware of the reality ourselves,” says Eran Livneh, vice president of marketing for Personetics. The company provides predictive analytics to financial institutions among other services and has just released its 2016 Benchmarking Report, which found that there was a greater trend of collaboration in the financial world. “The results were somewhat reaffirming.”

Livneh did add that according to the survey, banks are falling behind in personalization of their offerings, which could be potentially fatal to a financial institution today.

It’s an interesting circle of events: market fraud and collapse leads to the events of 2008, which arguably leads to the rise of fintech, which leads to the Old Guard changing their ways and progressing the industry of banking, which leads to what’s happening now.

The story now is less about startups and banks collaborating, but more to do with how this collaboration will affect growth and change in the markets—according to EY’s report Capital Markets: Innovation and the Fintech Landscape.

“Firms are funded with a very different corporate structure now,” says Nikhil Lele, strategy leader in EY’s financial services office, about the conclusions reached in the report regarding the future growth of investment banks and other financial institutions. “So the question [for these incumbents] is not so much, how do we extract new growth from these sort of stagnant areas, but rather it turns to, how do we potentially innovate in new technologies.”

According to EY’s report, future growth in these capital markets depends on future innovations which create value—and like most other experts in the space, EY’s report concludes that this will come out of collaboration.

But in terms of how startups and financial institutions should collaborate to create these new technologies to bring value and innovation to the space…

Well, that’s literally the million (or at this point, billion) dollar question, isn’t it?

To learn more about capital markets join us at Bank Innovation Israel in Tel Aviv on Nov. 1-3.Register here.