Wall Street bank Goldman Sachs could potentially finance users who wish to purchase an iPhone X, according to the Wall Street Journal, which reported that the firm is in talks with Apple to offer such financing this morning.

Potential iPhone X purchasers would be able to take out a loan from Goldman for funding—rather than charging the $1,000 retail price to a credit card—thus avoiding higher interest rates, the Journal reported.

For Goldman, the curious retail move comes after the bank has seen growing success with its consumer lending service, Marcus. Meanwhile, sales of Apple’s newest iPhone have been weaker than expected, to the point that Apple is reportedly going to stop production of the phone this coming summer.

The talks between Apple and Goldman are “continuing and could still fall apart,” the WSJ reported.

Read more at the Wall Street Journal, CNBC, and Apple Insider.

To learn more about bank partnerships and financing, join us on March 5-6, 2018 at the Parc 55 in San Francisco for Bank Innovation 2018. Click here to request an invitation.